Jenny 余捷 Mazanec


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a visual portfolio



based in santa barbara, ca. serving time zones worldwide.



Welcome and thank you for stopping by! I build web presence and upgrade technology for small-to-medium-sized entities. Here's a quick overview:

  • Specialization: Digital operations and marketing management, since 2001.
  • Industries: Commercial real estate, Education, Healthcare, and Hospitality.
  • Professional interests: Keeping protocols simple and green, discovering new technology, and serving on advisory boards / consulting for organizations that value art, sustainability, diversity, and social entrepreneurship.
  • Qualifications: Gates Millennium Scholar with an Executive MBA in Marketing, an MA in Chinese & Applied Linguistics, and a BA in International Economics.


2020 — PRESENT: Santa barbara



advisory board



Assist World Merit in fulfilling its mission to support young change-makers fulfill the UN's Sustainable Development Goals and improve communities throughout the world.



2017 — present: santa barbara, california



director of marketing & Operations



  • Created the standard operating procedures for, and manage day-to-day operations of, a boutique real estate investment trust with a portfolio consisting of office space, storage space, and wine storage.
  • Design, build, and manage all web presence, SEO, SEM, social media, advertising, and marketing channels.
  • Implemented database and payment platform upgrades to increased efficiency, elevate customer service, and reduce long-term costs.
  • Interview and train new hires on various aspects of commercial property management - including sales, collections, auction planning, conflict mediation - to build a customer-centric, professional, and invigorating community. Facilitate performance reviews and update HR policies.


2016 — 2017: Princeton, New jersey



director of public relations



  • Developed and implemented long-term community outreach and centralized marketing/communications strategy for Princeton Medical Institute (PMI) and Global Medical Institute's (GMI) clinical research sites.
  • Managed advertising budget, website, digital marketing, social media, healthcare news, and media relations.
  • Represented PMI and GMI at healthcare related functions. Conducted 200+ memory screenings / MOCA exams. Coordinated 30+ lectures.
  • Created the Standard Operating Procedures for patient recruitment, internship and marketing team recruitment, performance reviews, and employee development. Trained and mentored new hires.


2016 — 2017: Princeton, New Jersey



consultant



  • Assisted President and Co-Founder in the development of the pitch deck for investors.
  • Conduct development and sustainability research to drive the mission of EYES Foundation.


2015 — 2017: Newtown, Pennsylvania



consultant



  • Assisted CEO with conceptualizing organizational structure, conducting tax and legal compliance research, marketing, and operations.
  • Incorporated an architecture and furniture design firm in the State of Pennsylvania.
  • Company received 1st place in the Emerging Artist Competition at the Philadelphia Furniture Show.


2010 — 2015: Beijing, china & princeton, New Jersey



program manager



  • Supported Program Director to design, position, administer, and efficiently operate a 250 to 300-person full-immersion Chinese language summer program in Beijing.
  • Managed PiB's endowment, accounting, bookkeeping, faculty hiring, scholarship and financial aid allocations, two websites, social media outreach, and all web-based communications.
  • Developed, tested, and launched a multi-functional web application platform that facilitated student and teacher recruitment, data reporting, and quadrupled operating efficiency.
  • Achieved 15% enrollment increase over 6 years. Tripled alumni outreach and social media channels.


2011 — 2015: Princeton, new jersey



chinese linguistics project coordinator



  • Managed finances, database, editorial, translation, marketing, production, inventory, and sales of 30+ Chinese language textbooks, audio and visual learning materials for the Chinese language program within Princeton University's East Asian Studies Department.
  • Liaise with Princeton University Press to coordinate the development of Chinese language textbooks and supplementary materials.
  • Create and maintain CLP's website, database platforms, and digital teaching tools.
  • Plan and manage all event details of the annual International Conference on Chinese Language Instruction attended by 160+ worldwide.


2008 — 2009: guangzhou, china



sales & Marketing manager



  • Managed a portfolio of 60+ corporate multinational accounts within the diplomatic, aerospace, international education, and trade industries.
  • Oversaw public relations, banquets, events, and accommodations at a five-star, 1500-room, multi-functional, historic property owned by the Chinese state-owned conglomerate, Lingnan Enterprises.
  • Designed promotional materials, press releases, and hosted in-house networking opportunities to enhance media and government relations in Guangzhou for Consulates, Chambers of Commerce, international schools, and other multinational organizations.
  • Negotiated $500,000+ contracts in four languages.


2006 — 2007: san diego, california



trade services & executive relations intern



  • Conducted global industry market research and organized networking functions to promote the exchange of information on international trade and overseas development.
  • Compiled three major reports: Hong Kong Trade Information Packet (90 pages), Hong Kong Unabridged Report (200 pages), San Diego Software Industry Report (150 pages).


2007: san diego, california



creative services internship



  • Researched, created Press Releases, and set up weekly shoots for recipients of 10Leadership Award.
  • Maintained events calendar and editorials. Answered viewer requests and questions.
  • Assisted Creative Services and 10News team with coordination of 10News projects and events.


2006: GUANGZHOU, CHINA



marketing liason for urbanatomy media



  • Edited and published articles including Feature Story, International Travel, Local Travel, Editor’s Dining Note, and Movie Reviews for “that’s PRD” monthly magazine.
  • Conducted Chinese to English translation and editing for sister publications within the real estate and expat living sectors.
  • Represented magazine at events such as restaurant opening for Bizou and General Manager’s celebration at China Hotel-A Marriott Hotel.


2001 — 2003: SANTA CLARA, CALIFORNIA



MARKETING RESEARCHER



  • Collected and analyzed customer demographic information utilizing palm pilot technology and/or paper-based surveys.
  • Assisted Research Supervisor in the development of questionnaires and strategic marketing and research plans.


some passion projects:


PARENTING
ART
CHINESE

some website projects:



some platforms i use:



This site was created for me to get social and keep in touch. Old friends, small business owners, art enthusiasts, and anybody looking to bounce some ideas around...


LET'S TALK!

**As an independent professional, services like website design, search engine optimization, content management, analytics, database upgrades, social media, and SaaS integrations are some of the tangibles that I deliver. I have 20+ years of management experience, speak 4 languages, and frequently connect with a global network of trusted talent for support. As a result, I've become a one-stop-shop for all web-based services, research, and support. No project is too big or too small and I’m always looking to learn.



“Realize that everything connects to everything else.”
- Leonardo da Vinci





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