a visual portfolio

Assist World Merit in fulfilling its mission to support young change-makers fulfill the UN's Sustainable Development Goals and improve communities throughout the world.

• Created the standard operating procedures for, and manage day-to-day operations of, a boutique real estate investment trust with a portfolio consisting of office space, storage space, and wine storage.
• Design, build, and manage all web presence, SEO, SEM, social media, advertising, and marketing channels.
• Implemented database and payment platform upgrades to increased efficiency, elevate customer service, and reduce long-term costs.
• Interview and train new hires on various aspects of commercial property management - including sales, collections, auction planning, conflict mediation - to build a customer-centric, professional, and invigorating community. Facilitate performance reviews and update HR policies.

• Assist CEOs and Managing Partners in developing their company's Standard Operating Procedures.
• Strategize marketing and investor relations initiatives, including fundraising pitch deck preparation targeting various investor types (i.e. Johnson & Johnson, family offices, joint ventures, etc.)
• Conduct market and sustainability research to enable data-based decision-making.
• Recruit, train, and mentor new hires and existing employees as needed.
• Propose operating plans, expense budgets, and technology platforms for prospective investment opportunities.

• Developed and implemented long-term community outreach and centralized marketing/communications strategy for Princeton Medical Institute (PMI) and Global Medical Institute's (GMI) clinical research sites.
• Managed advertising budget, website, digital marketing, social media, healthcare news, and media relations.
• Represented PMI and GMI at healthcare related functions. Conducted 200+ memory screenings / MOCA exams. Coordinated 30+ lectures.
• Created the Standard Operating Procedures for patient recruitment, internship and marketing team recruitment, performance reviews, and employee development. Trained and mentored new hires.

• Assisted CEO with conceptualizing organizational structure, conducting tax and legal compliance research, marketing, and operations.
• Incorporated an architecture and furniture design firm in the State of Pennsylvania.
• Company received 1st place in the Emerging Artist Competition at the Philadelphia Furniture Show.

• Supported Program Director to design, position, administer, and efficiently operate a 250 to 300-person full-immersion Chinese language summer program in Beijing.
• Managed PiB's endowment, accounting, bookkeeping, faculty hiring, scholarship and financial aid allocations, two websites, social media outreach, and all web-based communications.
• Developed, tested, and launched a multi-functional web application platform that facilitated student and teacher recruitment, data reporting, and quadrupled operating efficiency.
• Achieved 15% enrollment increase over 6 years. Tripled alumni outreach and social media channels.

• Managed finances, database, editorial, translation, marketing, production, inventory, and sales of 30+ Chinese language textbooks, audio and visual learning materials for the Chinese language program within Princeton University's East Asian Studies Department.
• Liaise with Princeton University Press to coordinate the development of Chinese language textbooks and supplementary materials.
• Create and maintain CLP's website, database platforms, and digital teaching tools.
• Plan and manage all event details of the annual International Conference on Chinese Language Instruction attended by 160+ worldwide.

• Managed a portfolio of 60+ corporate multinational accounts within the diplomatic, aerospace, international education, and trade industries.
• Oversaw public relations, banquets, events, and accommodations at a five-star, 1500-room, multi-functional, historic property owned by the Chinese state-owned conglomerate, Lingnan Enterprises.
• Designed promotional materials, press releases, and hosted in-house networking opportunities to enhance media and government relations in Guangzhou for Consulates, Chambers of Commerce, international schools, and other multinational organizations.
• Negotiated $500,000+ contracts in four languages.

• Conducted global industry market research and organized networking functions to promote the exchange of information on international trade and overseas development.
• Compiled three major reports: Hong Kong Trade Information Packet (90 pages), Hong Kong Unabridged Report (200 pages), San Diego Software Industry Report (150 pages).

• Researched, created Press Releases, and set up weekly shoots for recipients of 10Leadership Award.
• Maintained events calendar and editorials. Answered viewer requests and questions.
• Assisted Creative Services and 10News team with coordination of 10News projects and events.

• Edited and published articles including Feature Story, International Travel, Local Travel, Editor’s Dining Note, and Movie Reviews for “that’s PRD” monthly magazine.
• Conducted Chinese to English translation and editing for sister publications within the real estate and expat living sectors.
• Represented magazine at events such as restaurant opening for Bizou and General Manager’s celebration at China Hotel-A Marriott Hotel.

• Collected and analyzed customer demographic information utilizing palm pilot technology and/or paper-based surveys.
• Assisted Research Supervisor in the development of questionnaires and strategic marketing and research plans.